All fitness professionals, studio & gym owners, and independent contractors have an amazing new resource.
In this interview, Josh Leve, founder & CEO, explains how FBA and its SUCCEED! Virtual Conference was designed to “provide the fitness industry the BEST education from award-winning presenters in an interactive medium that’s affordable to everyone – year-round!”
What was the light bulb moment when creating the FBA and your SUCCEED! Virtual Conference?
When it came to the FBA, that was a complete re-brand. The FBA used to be AFS (Association of Fitness Studios) but we quickly learned our audience was much larger than fitness studios. We had everything entrepreneurial fitness professionals, gyms, studios, independent contractors and others need to stay up to date on the latest trends, ideas, secrets, and strategies being implemented today in the fitness world. Our education struck a nerve and we’ve been full speed ahead ever since.
Once COVID hit, we knew quickly that we had to transition the SUCCEED! conference from in-person to online in a matter of weeks! It also had to provide the most relevant/timely fitness education topics for the entire industry in a time of need. So what did we do? We made the entire event FREE! And to this date, there’s still a free option to attend.
How is the FBA and your current SUCCEED! conference relevant to ACE Pros?
Simple. We know because of our market penetration (thousands of members, over 70 strategic relationships) what is happening in the industry right now that ACE Pros need to know about.
Trends come and go, but having direct access to the smartest, most successful speakers in the industry never gets old. We provide the platform for our members and SUCCEED! attendees to get access to this education all year round!
But we go one step further. At the FBA it’s all about a guided learning experience. Everyone learns differently and we make our education accessible to all members in a way that’s convenient and digestible to address the needs of the busy fitness professional.
Every month, our members invest only a few hours and join fitness leaders to discuss the most relevant trending topics. On top of that FBA membership grants members FREE access to SUCCEED! and a massive influx of new ideas.
With hundreds of speakers featured and on-hand to answer your questions in real-time, you’ll never figure things out on your own again!
At SUCCEED! we want all ACE Pros to feel welcome. With early-morning workouts and the ability to choose the sessions that are most relevant to you – we’ve pulled out all the stops to ensure our education matches the needs of our attendees.
What topics are you going to be discussing at your SUCCEED! Virtual Conference and Expo this August 26-28? Are there ACE CECs involved?
Tons and yes, ACE is providing 1.8 CECs at SUCCEED! With over 50 sessions + a technology and innovation showcase, 20+ booth virtual expo and 4 sessions going on every hour, there’s something for everyone. We couldn’t be more excited about the reception and having ACE on board to present three dynamic sessions on Friday, August 27 makes SUCCEED! even better.
Specifically, we’ll speak to studio/gym owners about what’s necessary to thrive in this new world, strategies for opening back up, marketing, generating referrals, social media, and sales.
For fitness pros, there are sessions around Creating a Successful Group Fitness Digital and In-Person Strategy, Small Group Training Success, Attracting, Arthritis Exercise Integration: Assess, Implement & Execute, and Increasing Retention Through Health Coaching – just to name a few!
Because of COVID, the fitness industry has changed forever. It’s our role as the leading association for fitness businesses to create a collaborative environment, with like-minded fitness pros, that allow our attendees to engage with industry leaders to develop new ideas to grow. All while giving yourself a chance to reset, recharge and have fun too!
Do you have any other strategic partnerships in the fitness industry to support my career?
Yes! One of the biggest benefits of the FBA is that we work with organizations just like ACE to develop education to further your career in the fitness industry. We want to empower you to have unlimited inspiration at your fingertips and that means more than just education. It means a vibrant community to network with other fitness pros, an online marketplace full of pre-vetted technology solutions, insurance, and success stories of our members to keep you motivated.
How would you join or learn more about the FBA and SUCCEED!?